This phenomenon of good intentions that don’t result in the intended impact is pervasive. It extends far beyond environmental issues, from the effects of fair-trade goods to those of charity donations. Ultimately, there are so many individuals in the world with good intentions and a huge amount of opportunity to create change.
How many times have you given based solely on the fact that your heartstrings have been tugged? Perhaps it was by an online video or a late-night television commercial? Perhaps in response to a disturbing photo in a mail solicitation? Or, simply because a friend, colleague, or community member asked you to give to something that’s important to them.