Gap Inc. Corporate Philanthropy and The Gap Inc. P.A.C.E. Program Case Study

On joining the Gap Foundation, Bobbi Silten saw an opportunity to tie Gap Inc.’s philanthropic strategy more closely to its business interests, expertise, people, and assets. When looking at the communities from which it sourced its products, Gap Inc. saw strong evidence that the biggest impact came from increasing women’s access to education and improving their career prospects. In investing in female workers’ welfare, Gap Inc. realized it could use its experience in managing global supply chains and its partnerships with vendors to maximize the impact of its social programs. Thus, the company launched the P.A.C.E. (Personal Advancement & Career Enhancement), program in India in 2007 with a goal to improve the lives of female garment workers and their families. In addition to achieving this goal, P.A.C.E. also reduced turnover and absenteeism, improved managerial skills, and led to closer relationships with suppliers.